Sunday, July 08, 2007

Live Earth and the Power of Viral Video

Live Earth was hosted in over a hundred different countries yesterday, and not surprising, viral marketing played a huge part in getting the word out about the concerts.

Also not surprising, Al Gore and the other supporters of this event used cultural icons to imprint the message they wanted on viewers minds.

Finally, corporate America and philanthropists are all beginning to use the tools available to them to push social activism. Power elites beware, your days are numbered.