Friday, January 26, 2007

Where in the World are BBC's Viewers?

Chris Doidge had this interesting post today about a lecture made by BBC's Huw Edwards. Huw talked about why BBC ratings have dropped, and what must be done to the news to turn it around.
Hint: It has something to do with great story-telling.

"BBC needs to be presenting a face and a voice that says, 'we are representative of the United Kingdom. Okay. We're not just a certain group of people, broadcasting from a certain area.'"

"[the news] has got to be diverse and it has got to be credible. People have got to see elements of society reflected back at them. "

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